Welcome to Part 4 of the Start Your Travel Business series â the no-nonsense guide for launching your own travel agency from home in the UK.
đ Catch up on earlier posts:
Now that your business is set up and youâve got your website ready to go â letâs get to the part that actually brings in the bookings: marketing yourself as a new travel agent.
This isnât about being pushy. Itâs about getting seen, building trust, and making sure people know you exist â so they book with you, not Booking.com.
Youâre not just selling holidays. Youâre selling:
Time saved
Stress removed
Personalised service
Financial protection
And a proper human to sort everything out when flights get cancelled
If you want to market yourself as a travel agent in the UK, your messaging needs to reflect this. Don't just post âdealsâ â show your value.
Instagram is one of the best platforms to promote your travel business â especially for weddings abroad, honeymoons, and family holidays.
How to Set Up a Travel Agent Instagram That Gets Enquiries:
Use keywords in your name field (e.g. âTravel Agent UK â Honeymoons & Greece Specialistâ)
Make your bio specific (âHelping UK couples book stress-free Santorini weddingsâ)
Add a link to your enquiry form or website
Use a mix of travel offers, tips, Reels, and real-life content
Clients book with people, not logos â so show your face, share your wins, and be consistent.
Donât panic â you donât need to point, dance, or mime.
But short-form video content (Reels and TikToks) is non-negotiable for reach.
Reels Content Ideas:
â3 things to know before booking an all-inclusiveâ
âBehind the scenes: how I plan a Rhodes weddingâ
âTruth bomb: travel agents vs online bookingâ
âBest resorts for toddlers (youâll thank me later)â
Reels donât have to be polished â they just have to be relatable and relevant.
đĽ Our Velocity agents get pre-written Reel scripts and content ideas. Ignite agents can access the basics too inside their training hub.
Instagram brings awareness. But Google brings clients with intent.
If someone types in:
âTravel agent for Maldives honeymoon UKâ
âBook Rhodes wedding with travel agentâ
âBest family holidays booked by agentâ
âŚyou want to show up.
Set up Google Search Console (included in Medlife training + 1:1 help)
Optimise your website titles and page descriptions with key terms
Start blogging weekly to rank for relevant keywords
đ Try these blog titles:
âBest Family Resorts in Greece With Waterparksâ
âDo Travel Agents Still Exist in 2025? (Spoiler: Yes)â
âWhy I Use a Travel Agent â A Clientâs Storyâ
You donât need to hard sell. You just need to make it easy to enquire.
Hereâs how:
Include a CTA in every post (âDM to bookâ or âLink in bio to get a quoteâ)
Use enquiry forms (Velocity agents have funnels pre-built)
Offer a lead magnet (like a free holiday guide or checklist)
Example:
Download our Free Wedding Abroad Checklist and start planning stress-free.
It builds trust and grows your email list at the same time.
Marketing yourself as a new travel agent doesnât mean posting 24/7.
Hereâs a realistic weekly content plan:
Mon â Travel deal post (with clear pricing and CTA)
Tue â Travel tip (packing, airports, visas)
Wed â Reel or story (something fun, behind-the-scenes)
Thu â Offer post or blog link
Fri â FAQ post or myth-buster
Weekend â Client testimonial, resort feature, or personal post
The key? Be visible. Be human. Be consistent.
Hereâs what not to do when trying to get your first clients:
Posting âanyone want a cheap deal?â in random groups
Only posting stock photos without showing you
Forgetting to tell people how to actually book
Copying what someone with 10k followers is doing
Stay in your lane. Stay consistent. Keep learning.
Marketing doesnât mean being loud â it means being seen.
Start with clarity, show up consistently, and focus on building trust.
You donât need a big following. You need the right people to find you, like you, and click book.
You're not just an agent. You're the brand, the boss, the empire.
Time to show up like it.
Youâve got the tools, the training, and the business â now itâs time to put yourself out there and own it. Marketing doesnât need to be awkward. You just need a strategy that actually works in 2025.
đť Choose your Medlife package and get access to the training, templates, and support that will help you grow fast â without chasing strangers in Facebook groups.
đ Join Medlife Homeworking now and start building your travel brand
Because you're not just another agent.
You're the CEO of Travel⢠â and the bookings are waiting.
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